PRIVACY POLICY

Effective Date: September 1, 2025

Lūmari Aesthetix & Wellness Co. (“Lūmari,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, communicate with our practice, request information, submit an online form, schedule an appointment, subscribe to communications, purchase products or services, or otherwise interact with Lūmari.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

  • Name

  • Email address

  • Telephone number

  • Mailing address

  • Date of birth

  • Appointment and scheduling information

  • Treatment or service interests

  • Information submitted through website forms

  • Communications with our practice

  • Payment and transaction information

  • Marketing preferences

  • IP address

  • Browser and device information

  • Website activity

  • Cookie and analytics information

If you become a patient, we may also collect medical, health, laboratory, prescription, treatment, and other information necessary to provide healthcare services.

Medical information that becomes part of your patient record may be protected by additional federal and Texas healthcare privacy laws. Please review our Notice of Privacy Practices for additional information.

HOW WE USE INFORMATION

We may use information to:

  • Respond to inquiries

  • Schedule and manage appointments

  • Provide healthcare, aesthetic, wellness, chiropractic, or other requested services

  • Communicate about appointments and treatment

  • Send appointment reminders

  • Process payments

  • Maintain patient and business records

  • Provide customer support

  • Coordinate care

  • Communicate with laboratories, pharmacies, healthcare providers, and other organizations involved in your care when appropriate

  • Improve our website and services

  • Analyze website activity

  • Send educational information, practice news, special offers, promotions, or marketing communications when permitted

  • Protect our patients, systems, website, and business

  • Prevent fraud or misuse

  • Comply with applicable laws, regulations, professional standards, court orders, or governmental requirements

We may also use your information for other purposes with your permission or as permitted or required by law.

HEALTH INFORMATION

Please do not submit highly sensitive medical information through general website contact forms, social media messages, or public comments.

Submitting a website inquiry, sending a social media message, or visiting our website does not establish a provider-patient relationship.

Medical information collected in connection with your care may be maintained as part of your medical record and handled according to applicable healthcare privacy laws and our Notice of Privacy Practices.

ONLINE BOOKING AND THIRD-PARTY SERVICES

Lūmari may use third-party providers to assist with services such as:

  • Online appointment scheduling

  • Electronic medical records

  • Patient communications

  • Payment processing

  • Website hosting

  • Email communications

  • Text messaging

  • Analytics

  • Laboratory services

  • Pharmacy and prescription services

  • Marketing

  • Information technology and data storage

These providers may receive information reasonably necessary to perform services on our behalf.

Information you provide directly to a third-party website, booking platform, payment processor, pharmacy, laboratory, or other service may also be subject to that organization's privacy policy and terms.

COOKIES AND ANALYTICS

Our website may use cookies, pixels, analytics technologies, and similar tools to operate the website, remember preferences, measure website traffic, understand how visitors use the website, and improve our services.

Some technologies may be provided by third parties.

You may be able to limit certain cookies through your browser settings or available cookie-preference tools.

We do not authorize the use of protected health information for advertising purposes in violation of applicable healthcare privacy laws.

EMAIL COMMUNICATIONS

If you provide your email address, we may send communications related to:

  • Appointments

  • Treatment or care

  • Patient services

  • Practice updates

  • Educational information

  • Events

  • Promotions

  • New services

  • Wellness information

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication.

Unsubscribing from marketing communications does not necessarily prevent us from sending nonmarketing communications relating to an existing appointment, patient relationship, transaction, or legally required notice.

TEXT MESSAGE PRIVACY

If you provide your mobile telephone number and consent to receive text messages, Lūmari may send appointment reminders, scheduling communications, patient-service messages, follow-up communications, practice updates, or marketing communications for which appropriate consent has been obtained.

Message frequency varies. Message and data rates may apply.

You may opt out of nonessential text messages by replying STOP.

You may reply HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing goods or receiving healthcare services.

Mobile telephone numbers, SMS opt-in information, and text-message consent records will not be sold or shared with third parties for their own marketing or promotional purposes.

We may share information with vendors that assist us in delivering messages on our behalf.

HOW WE SHARE INFORMATION

We may share information with service providers or other organizations when reasonably necessary to operate our practice or provide requested services.

These may include:

  • Scheduling platforms

  • Electronic medical record providers

  • Payment processors

  • Laboratories

  • Pharmacies

  • Healthcare professionals

  • Communication providers

  • IT and cybersecurity providers

  • Website providers

  • Professional advisors

  • Business associates

  • Contractors performing services for Lūmari

We may also disclose information when required or permitted by law.

We do not sell protected health information.

We do not sell mobile opt-in information or SMS consent information.

If our use or disclosure of other personal information constitutes a “sale,” “sharing,” or targeted advertising under an applicable consumer privacy law, we will provide rights or choices required by that law.

TEXAS PRIVACY RIGHTS

Texas residents may have certain rights regarding their personal data under applicable Texas law.

Depending on whether the law applies to the particular information and processing activity, these rights may include the ability to:

  • Confirm whether we process your personal data

  • Access certain personal data

  • Correct inaccuracies

  • Request deletion of certain personal data

  • Obtain a copy of certain personal data

  • Opt out of certain targeted advertising

  • Opt out of certain sales of personal data

  • Opt out of certain profiling activities

  • Appeal certain decisions regarding a privacy request

Certain information may be exempt from consumer privacy laws because it is regulated under healthcare privacy laws or falls within another statutory exemption.

To submit a privacy request, contact us using the information below.

Please include enough information for us to reasonably verify and respond to your request.

If we deny an applicable privacy request, you may request an appeal by contacting us and stating that you are requesting an appeal of our privacy decision.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

DATA SECURITY

We use reasonable administrative, physical, and technical safeguards designed to protect information against unauthorized access, use, disclosure, alteration, or destruction.

However, no internet transmission, email system, website, electronic communication, or data-storage system can be guaranteed to be completely secure.

SOCIAL MEDIA

Lūmari maintains social media accounts for educational, informational, and marketing purposes.

Please do not post confidential medical information in comments or send highly sensitive medical information through social media direct messages.

Social media interactions do not create a provider-patient relationship.

PHOTOS, VIDEOS, AND TESTIMONIALS

Patient photographs, videos, testimonials, treatment details, or other identifiable patient information will be used for marketing or educational purposes only when appropriate permission or authorization has been obtained as required by law.

Consent to receive treatment is separate from consent to use photographs, videos, testimonials, or patient information for marketing.

CHILDREN'S PRIVACY

Our general website is not directed toward children under 18.

We do not knowingly collect personal information online directly from children under 18 without appropriate parental or legal authorization when required.

THIRD-PARTY LINKS

Our website may contain links to third-party websites.

We are not responsible for the privacy, content, security, availability, or practices of third-party websites.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically.

The most current version will be posted on our website with an updated effective date.

CONTACT US

For privacy questions or requests, contact:

Lūmari Aesthetix & Wellness Co.
Attn: Privacy Officer

Phone: 956-577-7865
Email: LumariAesthetixWellness@outlook.com

McAllen

804 Pecan Blvd.
Suite 112
McAllen, Texas 78501

Seguin

217 S. River St.
Suites 101 & 102
Seguin, Texas 78155